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Producer Jimmy Rhoades and his firm Nice Work Productions of Ann Arbor were up for an Emmy for their series of Community/Public Service spots on behalf of Lapeer County CMH and its partners in the Thumb Alliance Prepaid Inpatient Health Plan, Lapeer County CMH and Sanilac County CMH.

The ads feature people who use CMH services in the three counties discussing their passions in life. The TV spot starring Lapeer resident Jay Munro-Wolfe focuses on his love of athletics such as bicycling, snowboarding and skiing.

The NATAS Ð Michigan Chapter presented the Emmy awards on June 7 at the Gem Theatre in Detroit.

The CMH campaign did not win an Emmy.

"This was the first set of PSAs that Nice Work Productions has done as a company," Rhoades said.

-- Jim Bloch